Gregg McLachlan is a rarity in today’s world of conservation filmmaking and natural history cinematography. His deep experience as an award-winning journalist turned full-time conservation filmmaker for more than a decade means he brings a unique blend of storytelling and filmmaking expertise to every purpose-driven video and film project in Canada.His speciality is filming and producing the narrative stories of conservation organizations, big and small, and of the people who do conservation work in the field.
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(519) 429-3729
gregg@workcabincreative.ca
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What Makes a Conservation Video More Cinematic?
What Makes a Conservation Video More Cinematic?
Have you ever wondered why professional filmmakers seem to have that special touch, making their work stand out from the rest? Sure, it makes a difference having a high-end filming equipment. But there’s more.
To understand what makes footage cinematic, we need to grasp the importance of visual storytelling. It’s not just about crisp shots and beautiful colours; it’s about evoking emotions, weaving a narrative, and transporting the audience to another world. Professional filmmakers excel at mastering this art of storytelling through their technical skills, experience, and creative vision.
Lighting – A Cinematic Dance
One key element that separates the pros from the beginners is lighting. Cinematic footage relies on the interplay between light and shadow, creating a mood that captivates our eyes. Professionals utilize a range of techniques like soft lighting for emotional moments, high contrast to amplify tension, and motivated lighting to immerse viewers in the story’s atmosphere.
Composition – The Artful Frame
Professionals have a keen eye for framing their shots in innovative and aesthetically pleasing ways. They use the rule of thirds to create balanced visuals, leading lines to guide our attention, and negative space to breathe life into their frames. Every shot is intentionally crafted to tell a story within itself, making each moment feel cinematic.
Camera Movement – From Static to Dynamic
One secret weapon of professional filmmakers is camera movement or no camera movement. They know when to have movement and when not to. Static shots can be powerful and hold a scene in the viewers’ eyes. Dynamic movement can add a sense of energy and engagement. Pros harness the use of equipment such as sliders to create smooth and captivating shots that keep us glued to the screen. Fluid camera movement adds another layer of cinematic magic.
Sound Design – Immersing the Audience
Let’s not forget the importance of sound design in making footage cinematic. Professionals understand that audio can significantly enhance the visual experience. They skillfully employ techniques like sound effects, ambiance, and a well-curated soundtrack to immerse the audience in the film’s world. Whether it’s the subtle rustle of leaves or a booming cinematic score, sound brings depth and emotion to the footage.
Post-Production – Elevating the Visuals
Lastly, professional filmmakers excel in the art of post-production. They meticulously fine-tune colour grading, adding that cinematic touch that elevates every frame. Through editing techniques like pacing, shot sequencing, and visual effects, they create a seamless visual narrative that keeps us engaged from beginning to end.
Gregg McLachlan is a full-time professional conservation filmmaker based in Ontario, Canada. A former journalist, his speciality over the past 10+ years is filming and producing the narrative field stories of organizations big and small, and people who make a difference for conservation