Gregg grew up in southern Ontario and Muskoka. His greatest love growing up was looking at topographic maps and aerial photos, picking out an interesting location in the deep woods, and setting out on an adventure to find it. It might’ve been an uninhabited lake to paddle and view wildlife, remnants of pioneer days long gone, or simply hiking forests to discover whatever creatures he could find. It’s in these wild places where his love of storytelling first took root.
His career goal was to become a Wildlife Technician. It never even got started. His college application sat on a program wait list. Restless, he swerved to journalism where storytelling would become his first career.
Ironically, he eventually left an award-winning career in journalism to start his own businesses focused on nature. Working for nature is where he always felt he belonged. He launched WorkCabin.ca, Canada’s Conservation Jobs Board in 2007. Today it’s recognized as a Canadian online business success story. It’s Canada’s premiere online destination for anyone interested in working in conservation. He then launched WorkCabin Creative, partnering with national, local, and provincial conservation organizations that are purpose-driven to create video storytelling solutions that truly make an impact. Over 10+ years as an environmental entrepreneur and filmmaker, he has built an impressive list of conservation clients at the national, local, and provincial levels
