I grew up in southern Ontario and Muskoka. My greatest love growing up was looking at topographic maps and aerial photos, picking out an interesting location in the deep woods, and setting out on an adventure to find it. It might’ve been an uninhabited lake to paddle and view wildlife, remnants of pioneer days long gone, or simply hiking forests to discover whatever creatures I could find. It’s in these wild places where my love of storytelling first took root. Oh, the stories I could tell upon my return home for supper.
My career goal was to become a Wildlife Technician. It never even got started. My college application sat on a program wait list. Restless, I swerved to journalism where storytelling would become my first career. It was a fruitful career and lots of awards and accolades. But I always desired something more close to my heart. I wanted to tell stories of the natural world and inspire more people to make a difference for conservation.
In 2010 I left an award-winning career in journalism to start my own businesses focused on environmental conservation. Working for nature is where I always felt I belonged. I founded WorkCabin.ca, Canada’s Conservation Jobs Board in 2007. Today it’s recognized as a Canadian online business success story. It’s Canada’s premiere online destination for anyone interested in working in conservation. I then launched WorkCabin Creative, partnering with national, local, and provincial conservation organizations that are purpose-driven to create video storytelling solutions that truly make an impact. Over 10+ years as an environmental entrepreneur and filmmaker, I’ve been blessed to grow an impressive list of conservation clients at the national, local, and provincial levels. There are many more stories of conservation still to come
Environmental visual storytelling is more important than ever: It makes us feel something. It connects to us. And we relate to it. That's how you inspire action!