WorkCabin Creative is about having a genuine connection to conservation and our conservation clients. It's about walking the talk and understanding the language of what we film and produce for organizations big and small. WorkCabin Creative's difference is why leading conservation organizations choose WorkCabin Creative, Ontario, Canada's Conservation Media House.
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Planning a Year-Long Video Content Strategy for Conservation

Content strategy for conservation

Planning a Year-Long Video Content Strategy for Conservation

So you want to embark on a year-long video content journey, huh? Well, before you dive headfirst into such an environmental visual storytelling plan, it’s crucial to define the purpose of your video content strategy for your conservation organizatiom. Are you looking to increase brand awareness, drive traffic to your website, or boost conversions for a conservation fundraising campaign? Clearly identifying your goals will help steer your efforts in the right direction and keep you focused throughout the year.

1. How far in advance should I plan our year-long conservation video content strategy?

Planning a year-long video content strategy requires a proactive approach. Ideally, begin the planning process at least a few months in advance to allow ample time for research, content creation, and scheduling. This will ensure a well-thought-out strategy that aligns with your overall marketing goals.

2. How do we determine the right video formats for our target audience?

Understanding your target conservation audience is crucial in determining the right video formats. Conduct thorough market research and analyze your audience’s preferences, demographics, and online behaviour. This information will guide you in selecting video formats that resonate with your environmental audience, whether it’s conservation storytelling, wildlife research, behind-the-scenes footage, or testimonials. While you may put much of your focus on social media, don’t forget the potential power of leveraging video/films for in-person events such as a film premiere. This is another great way to target your audience and raise funds at the same time.

3. Can I make changes to my video content strategy throughout the year?

Absolutely! A year-long environmental-focused video content strategy should be flexible and adaptable. You need to embrace the ‘swerve’ when necessary. And hey, we all know that in the conservation field things can suddenly happen throughout the year that can be story-worthy. Regularly evaluate performance metrics, audience feedback, and market trends to identify areas for improvement. Based on these insights, make necessary adjustments to your content strategy, such as refining video formats, updating content themes, or modifying posting schedules. Continuous iteration is key to optimizing your conservation content strategy for maximum impact.

4. How can I measure the success of my video content strategy?

Measuring the success of your video content strategy involves tracking relevant key performance indicators (KPIs). These may include metrics such as views, watch time, engagement rate, click-through rate, conversion rate, and social shares. Utilize analytics tools provided by video platforms and social media channels to monitor these metrics and gain insights into your strategy’s effectiveness. Regularly analyze the data to identify trends, strengths, and areas for improvement, and use this information to make data-driven decisions moving forward.

Gregg McLachlan
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