WorkCabin Creative is about having a genuine connection to conservation and our conservation clients. It's about walking the talk and understanding the language of what we film and produce for organizations big and small. WorkCabin Creative's difference is why leading conservation organizations choose WorkCabin Creative, Ontario, Canada's Conservation Media House.
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Purpose-Driven Photography Creates Conservation Impact

bird conservation in Canada

Purpose-Driven Photography Creates Conservation Impact

Perhaps smartphones or stock photos have lessened your organization’s perceived need for professional conservation photography, but that’s not the case everywhere. Conservation organizations are still hiring professional conservation photographers. The big difference is the sizeable gap between approaches to professional photography and content today.

It has become very noticeable which conservation organizations are relying on stock photos and graphics, and which ones are still harnessing the power of photography for conveying conservation messages.

Recently I was just talking to a president of a large conservation organization. This person immediately talked up why the organization is still putting much weight behind using professional conservation photography. Most prominently, using professional photography elevates the organization and makes it stand out in a sea of many conservation organizations now looking cookie-cutter by using stock photos or graphics on social media.

It was a powerful short conversation about the need to be even more real and authentic today.

Nature and conservation photography has the remarkable ability to tell stories that create impact. It goes beyond mere visual appreciation and ventures into the realm of purposeful storytelling, capturing the essence and beauty of the natural world while shedding light on the pressing issues it faces. Through the lens of a camera, professional conservation photographers weave narratives that inspire empathy, raise awareness, and mobilize action.

Purpose is the driving force behind impactful conservation photography

When photographers align their passion for nature with a clear intention to make a difference, their work takes on a whole new meaning. Purpose-driven photography goes beyond simply capturing stunning images; it seeks to inform, educate, and mobilize audiences towards positive change. By having purpose, photographers become catalysts for conservation efforts and champions for the environment.

Capturing compelling nature photography requires a combination of technical skills, patience, and a keen eye for detail. Photographers employ various techniques, such as using the golden hour light to enhance the beauty of a landscape, utilizing macro photography to showcase intricate natural patterns, or employing long-exposure techniques to capture the movement of water. By mastering these techniques, photographers can create visually stunning images that capture the essence of the natural world.

Showing the human side of conservation work

Whenever I am on a photography assignment today for a conservation organization, it’s becoming common to not necessarily want photos of animals, but rather photos of biologists, ecologists, volunteers, etc., engaging with their natural surroundings or educating people. My usual approach to this work is to be stealth, operating with a longer focal length lens that enables me to blend into the background but still capture unscripted moments and biologists truly being themselves in nature. When I do this I am able to visually tell a story through photos that oozes realness and authenticity.

Powerful images can influence decision makers

There’s something else that I love about being a professional conservation photographer.

Photographs that show the faces of your organziation in action in the field, or depict effects of deforestation, pollution, or endangered species can capture the attention of policymakers and encourage them to take steps towards conservation and sustainable practices. By telling stories through their lens, photographers become advocates for change and a driving force in shaping policies that protect our environment.

The power of a relationship

As with all my work, I like to think the power of relationship is important too. Photographers specializing in nature and conservation often collaborate with NGOs and environmental organizations to amplify their impact. These partnerships allow photographers to work closely with experts in the field and provide visual storytelling that supports the organizations’ missions. By joining forces with conservation organizations, I also reach a wider audience and create a stronger impact through my work. Together, we can advocate for change, raise awareness, and inspire individuals to take action for the betterment of our planet.

Gregg McLachlan
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