This isn't another one of those marketing blog posts by so-called experts all hailing social media as your saviour during Covid-19, or shouting from the rooftops to spend, spend, spend on Facebook advertising to...
Storytelling for the environment and conservation is a powerful tool for nonprofits in Canada. Video, especially, has the strongest power to pull audiences into experiences and form a bond with causes like never before.In...
Two of the biggest rural social media issues I see on a weekly basis are: 1. People who are discouraged that their followers and fans aren't organically growing fast enough; and 2. Start-and-stop users who...
I'm pumped about being the keynote speaker for Kettle Creek Conservation Authority's Annual General Meeting. I'll be speaking about the power of Instagram for the conservation sector. Instagram is evolving as audiences increasingly use...
By Gregg McLachlanMany small-town downtowns tend to have the same problem: There's a lack of activity. A sidewalk sale here and there is an old-school way of generating excitement. And even then, it's a...
Over the years I've seen A LOT of social media accounts of small-town downtown BIAs (Business Improvement Areas), chambers and boards of trade. Some accounts are creative and active. Other accounts are practically dead,...
I had a small business owner tell me the other day that he would not be doing any festive season marketing because he didn't have time to pull anything together. WHAT!? I almost fell...
There are two kinds of small-town downtowns.There are downtowns which are constantly trying new ideas and learning, and always trying to keep a sense of excitement and energy alive. The public notices these downtowns!...
