The Importance of Collaboration Between Conservation Organizations and Conservation Filmmakers
Gregg McLachlan
WorkCabin Creative
When it comes to choosing a filmmaker or videographer to work with your conservation organization, it’s a crowded space out there, especially among the many generalists who shoot it all, from wedding videos, to business videos, to corporate videos. It can be hard to choose.
It’s doesn’t have to be hard though. There are distinct and valuable advantages with working with filmmakers and videographers who specialize in conservation and the environmental storytelling.
Conservation organizations play a crucial role in preserving the environment and protecting endangered wildlife. However, it is not always easy to raise awareness and engage the public with conservation efforts. This is where conservation filmmakers come in, as they are uniquely skilled in creating powerful visuals and narratives that can inspire action and help raise awareness for your cause.
Here are some reasons why it is more authentic for conservation organizations to work with conservation filmmakers:
They bring a unique storytelling perspective
Conservation filmmakers are not simply documentarians, but rather storytellers who can help bring a unique perspective to conservation efforts. That’s because like you, they too know the conservation field. They can craft a narrative that helps make an emotional connection with the audience. Through years of storytelling experience in the conservation, lessons learned and many hard won, they understand your field and what goes into telling compelling stories. By telling compelling stories, they can give a human element to the cause, making it more relatable and inspiring more people to get involved. Best of all, a conservation filmmaker is 100% all in on telling and showing your story with the same passion as you for conservation.
They have the skills and experience to create engaging content
Filmmakers have the technical skills and experience required to produce engaging content, whether it is in the form of short films, documentaries, or other multimedia formats. They can work with conservation organizations to create visuals that are vibrant and thought-provoking, sparking interest and imagination in a way that text alone cannot. The experience and outdoors skillset has been hard won by filmmakers who specialize in conservation. Years of experience and understanding the terrain of the work, there have been any mistakes, issues, unforseen obstacles, and lessons learned along the way.
They can reach wider audiences
Conservation filmmakers have the ability to reach larger and more diverse audiences through various distribution channels. Whether it is screening at film festivals, sharing on social media, or broadcasting on television, their work can reach potential supporters who may not have otherwise been exposed to the conservation organization’s message. Conservation filmmakers are already connected to the same audiences as conservation organizations and have spent years building those same social connections.
They can advocate for your organization
Beyond the creative aspects of their work, conservation filmmakers can also function as advocates for the organizations they work with. Through their work, they can help to convince others of the importance of the organization’s mission and make a compelling case for support. They can also help bring a new perspective to the organization’s approach, creating more effective and efficient ways of communicating their message.
Conservation organizations can benefit greatly from partnering with skilled and passionate conservation filmmakers. Through their unique perspective and technical skills, these filmmakers can create powerful narratives that engage and inspire their audiences to take part in environmental conservation efforts.
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