logo
WorkCabin Creative specializes in a niche it knows well. Very well. Nature and conservation full-time filmmaking is what we do. We don't do weddings. We don't do real estate. And we're not video generalists. That's jargon for those videographers who literally make videos about anything and anyone who comes calling. WorkCabin Creative is about more. It's about having a genuine connection to conservation and our conservation clients. It's about walking the talk and knowing the language of what we do for, and with our conservation clients. Our difference is why leading conservation organizations choose u
Let's chat! Call or text me today
(519) 429-3729
gregg@workcabincreative.ca
Follow us

#36: Morning Motivation: Get Centred and Control What You Can Control

Do I get in a funk sometimes about running a business? You bet I do. I’m human. For me, getting re-centred and focused helps me get back to understanding what is important. I’m learning what success means. I know that sounds strange, when I have two very successful businesses. Perhaps, it’s more about understanding what being in-demand means vs being popular.

#35: How to be more efficient with client prospect seeking

One big lesson I’ve learned over the years with growing clients is to recognize the difference between Resistors (who never become clients) and those who have already bought into wanting to be better, growing business and rocking their branding. You want clients who want you, want your expertise, and are ready for a journey. On the flipside, trying to do client-prospecting to Resistors often involves you playing the role of trying to be the Convincer. You literally pull your hair out trying to explain why doing X,Y and Z will improve his/her business will result in more customers, more sales and more sales. Unfortunately, it’s often all to no avail.

#34: Embracing more and more that finding home is a journey

I’ve been thinking a lot about what ‘home’ means and embracing that ‘home’ is really part of a journey and subject to change. When I look at it this way, I begin to see that a journey may mean some doors may close and new opportunities will open. That is exciting!

#33: Kicking 9 to 5 to the curb is all about balance

In this episode I share my thoughts on kicking 9 to 5 to the curb and why that doesn’t always seem as wanderlust as some people think

#32: More compassion, kindness and paying it forward, please

In this episode I talk about why it matters to give a little bit back to those who genuinely will appreciate it and remember it

#31: Six Steps of the Creative Process of Successful People (Episode #31)

In this episode, Gregg talks about the 6 Steps of the Creative Process and how it separates the ‘talkers’ from the people who “do” 

See the [INFOGRAPHIC

#30: Some small-town downtowns get it, others don’t (and they’re falling behind)

In this episode I talk about what I’ve been noticing on my travels over the past year…. a growing separation between small-town downtowns that are absolutely trying to be creative and trying new things to take charge of their future, no matter how tough things are, and small-town downtowns that are still doing nothing. It’s vital to understand that your Main Street won’t be ahead in 3 years if you wait another year without “doing”

#29: Raising Awareness” is NOT a marketing objective

In this episode, Gregg talks about a common pitfall among many businesses and organizations: Thinking the old “Raising Awareness” objective is still valid for marketing. Often, people who use this tired old cliche are still thinking in 1980s mode. “Raising Awareness” has been overtaken by the new needs of what audiences crave. In this podcast, Gregg talks about the “new” process and why you need to be doing it today 

#28: Facebook’s big wakeup call to small-town businesses

In this episode, Gregg provides a cautionary tale about businesses relying solely on Facebook after the bombshell announcement that posts by brand page will no longer make it into newsfeeds. Oh sure, there are some minor exceptions. But don’t be complacement any longer

#27: My DELL experience: What’s your cost of losing a customer?

In this episode, Gregg talks about his experience dealing with DELL computers over his high-end video laptop that failed only three months after warranty expired