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WorkCabin Creative specializes in a niche it knows well. Very well. Nature and conservation full-time filmmaking is what we do. We don't do weddings. We don't do real estate. And we're not video generalists. That's jargon for those videographers who literally make videos about anything and anyone who comes calling. WorkCabin Creative is about more. It's about having a genuine connection to conservation and our conservation clients. It's about walking the talk and knowing the language of what we do for, and with our conservation clients. Our difference is why leading conservation organizations choose u
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gregg@workcabincreative.ca
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#46: How Much Does A Video Cost?

How much does a video cost? It’s one of the most common questions that videographers get. It’s not so simple to answer. In this episode I talk about the factors that go into pricing a video. If you have a budget, that can help a videographer with planning the time required to produce a video within that budget. In the end, though, it’s important to remember that a video is an investment. The reason that you’re spending money to get a video is because you want to increase sales, increase donations, or get more leads. We call that valuable ROI. You should too.

#45: Solo Entrepreneurship – What Does ‘Hard Work’ Really Mean?

I hear people say that being a solo entrepreneur is hard work. Everyone says that. In fact, it seems today that the life of solo entrepreneurship is often romanticized. That may sell the allure of solo entrepreneurship but it unfortunately neglects reality. So many people want to be their own boss. Communities pitch themselves as being great places to become your own boss. But the one factor that is often glossed over is the hard work of being a solo entrepreneur. It’s no cake walk. I have personally witnessed lots of businesses start and fail, and many of those failures can be attributed to the things I talk about in this podcast episode.

#44: Conference Speakers: Toss The Damn Scripts, Please!

Well, 2019 has arrived and we can pretty much be guaranteed of one thing in the marketing and events world…. more conference and event speakers who stand there, look at the screen, and re-read paragraph upon paragraph of text. WHY? OH WHY DO PEOPLE DO THIS? There is no value in this. This episode is another appeal to please, please, please connect with audiences, speak to your audiences (that means look at them!), tell stories, and toss the damn script. Talking from the heart is what makes speakers unique and valuable. Not scripts!  

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#43: What Is Social Video?

In the world of video marketing, there are all kinds of buzz words floating around. Videographers know the difference. But businesses? Not so much. For sure, interpretation of what “social” video is can be wide. But I like to think of this way: A “social” video is not just another “entertaining” video on social media. A “social” video is deliberately crafted with a specific action and outcomes, and most importantly, targeted at certain demographics. It is a marketing tool, designed to be used over and over again. The actions of “social” videos are to pull in customers vs just entertaining them. The best way to figure out what you need for a video is to ask yourself this one question: What do you want to do with the video and what do you want to happen because of the video?

#42: What Music Represents Your Brand?2

We’re all guilty of this, myself included. Does your brand have a music style that is authentically you and complements the style, the emotion, and everything that you do? This is something that is so often overlooked. Music is such a powerful part of marketing, storytelling and video projects. Yet I can’t tell you how many times I’ve been told “Oh, just pick anything…” or “Whatever you think is best…” As a business or nonprofit, you need to have an idea about what style of music fits your brand, and what kind of music best complements any particular marketing you are launching. Sure, digital marketing experts are here to help and offer recommendations. But it always works best when there’s collaboration and discussion and a music-aware client. The flipside to this (and I have experienced this…) is going down a rabbit hole of trying to select music for a brand that doesn’t know its music style. It’s a continual feedback loop of “I don’t like that one” until it reaches the point of the strategist saying “Here’s my full commercial-rights music library. Have a look and find what you like.” P.S. This usually always ends up with feedback…. “Wow, there are a lot of sounds. Pick whatever you think is best.” LOL. And the rabbit hole continues. The takeaway: Know your music style for your brand.

#41: You Don’t Want Every Client

You don’t want every client! This is a valuable lesson I’ve learned in business. Are you constantly lowering your price to compete when you learn a prospective client is price shopping and touting a competitor’s price in order to get you to lower your price? Are you taking seemingly quickie jobs just because it’s a slow time of year and easy to fit in your schedule? (Ugh! I did this recently and I got burned by the business not paying after spending location time with them on pre-shoot planning, filming for several hours, and delivering a draft file! What did they not like? You won’t believe it until you hear me talk about it this podcast.) Please, please, please realize, you want the best fit between you and the right customers. That’s how you succeed in the long run.

#40: Social Media 101: Stop Sounding Like Every One of Your Replies is a Robotic Canned Response

Have you ever seen someone respond with the same response EVERY time someone makes a comment, or offers praise on social media? It goes like this: People see a fantastic photo on your Instagram account and they post comments like “Hey, amazing photo!” and “Wow! Incredible capture!” And then the person who took that photo replies to every one of those comments with robotic-like “Much appreciated” or “Thanks so much.” Yes, the person was being human and replying but they might as well have been a robot. The question is: Are you being robotic on social media or are you truly coming across as a sincere human?

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#39: Facebook Eliminating the Share Button?

Reports are that Facebook is testing removing the Share button from brand posts and replacing it with a Messenger button. It is an obvious push by Facebook to get users interacting more by using Messenger. Sure, eliminating Share would help make all of our timelines clutter-free, but this would considerably hurt the organic reach of Pages. In this episode, I share my thoughts.

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#38: Vlogging: Attracting Customers Because They Can See and Hear You

Eight years ago I would never have dreamed of doing videos of myself. I was scared. What would people think? Would they laugh at me? Wow. What a difference just ‘doing’ and conquering fear can achieve. About a year and a half ago, I jumped all in on doing vlogs and videos. And it has been a game-changer for my business and it can be for your business too

#37: 15 ways to change your thinking about having regrets in life

Everyone has something that they wish they could have done differently, or something they wanted to do in life but didn’t. It’s called having regrets. It can be a draining mindset. Never forget that we all go through experiences that help us become stronger and become who we are today, rather than who we were yesterday. I started this podcast as a top-10 list but it quickly evolved to a top-15 list by the end. I have no regrets about that!