WorkCabin Creative specializes in a niche it knows well. Very well. Nature and conservation full-time filmmaking is what we do. We don't do weddings. We don't do real estate. And we're not video generalists. That's jargon for those videographers who literally make videos about anything and anyone who comes calling. WorkCabin Creative is about more. It's about having a genuine connection to conservation and our conservation clients. It's about walking the talk and knowing the language of what we do for, and with our conservation clients. Our difference is why leading conservation organizations choose u
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#15: Hello, it’s no longer 1998, negativity doesn’t fade away

In this episode, Gregg talks about a common small-town stereotype among many organizations and businesses that often suggests just ignoring negativity because it will go away. WRONG! It’s not 1998 anymore!

#14: This is how your small-town downtown can start introducing online shopping NOW

In this episode, Gregg talks about how your small-town downtown business association can take a leadership role in introducing online shopping. It doesn’t require a big investment. It can easily be done fast. And it’s a way to show consumers that you are trying to adapt to a shift toward consumers wanting online convenience too

#13: This simple event can help your downtown build a better connection with shoppers

In this episode, Gregg shares his tip for hosting an inexpensive and effective small-town downtown event that will help stores build a better face-to-face connection with shoppers

#12: Vision is inspiring. Money is scary. Deal with it

In this episode, Gregg tackles a common hurdle faced by many rural communities when they are locked in a debate about a major undertaking. The hurdles are usually always the same rhetoric, just recycled again and again from project to project by people in opposition and even elected town councillors. But there is a way forward to bring the discussion to its most important point.

#11: Why you should be using social media to randomly surprise and reward your customers

In this episode, Gregg tells the story of how a big brand surprised him with a reward on social media and how this simple step can be duplicated by small-town businesses to show you appreciate when customers talk you up

#10: Why Facebook Check-ins rock word of mouth for small-town businesses

In this episode, Gregg talks about the power of Facebook Check-ins and why many small-town businesses are missing a huge opportunity to spread word of mouth by ignoring this simple marketing tool that gets audiences talking up your small business

#9: Dizzying week for social media changes, plus, it’s almost time to put on a party hat

In this episode, Gregg talks about several new changes on social media this past week, and he gets ready for his 10th episode coming soon!

#8: Stop waiting for others. Start doing!

In this episode, Gregg talks about how successful small-town downtowns don’t wait for others to solve their problems. They know continual action comes from within. They also know that every small step means learning and growing toward success

#7 No more excuses! Start doing videos!

In this episode, Gregg talks about why video is the ace up your sleeve for your small-town rural business. Hint: It’s about experiences!

#6 The power of a heritage and culture story in your branding

In this episode, Gregg shares a powerful example of how one small-town coffee company in Muskoka uses a great story to authentically connect its business to local heritage and culture