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Why Your Nature Organization Should Embrace Podcasting

Conservation podcasting workshop Canada

Why Your Nature Organization Should Embrace Podcasting

Back in 2022-2023 when I was doing audio engineering and editing of the conservation podcast The Warblers by Birds Canada, the power of podcasting for nature became quickily apparent. Not only was the podcast a big success for communicating about bird conservation, but it also skyrocketed to became one of Canada’s top-ranked nature podcast.

After learning the ropes of podcasting, Birds Canada was able to begin producing the entire podcast in-house in late 2023.

Part of what I love doing is showing organizations and people learn new skills and then watch them take flight.

Last week I was at Fanshawe College to present my three-hour podcast workshop to students in the Adventure Expeditions program.

Over the course of several hours, students learned the simple processing steps to make their recorded audio become radio-quality audio. Students learned how to use podcasting software, add/edit/process music and voice tracks, and have a demo podcast of their own finished by the end of the workshop. Students will be using this training for a college assignment where they have to create and submit a full length podcast to their professor.

With so many communications tools out there for trying to stand out, I’m a fan of the power of podcasting for enhancing your personal or organizational brand. Podcasting has emerged as a powerful and versatile medium, offering a unique blend of accessibility, intimacy, and creativity.

The upside to podcasting has so many benefits:

Accessibility to Diverse Audiences

One of the key strengths of podcasting lies in its accessibility. Unlike other forms of content, podcasts can be consumed anytime, anywhere. Whether you’re commuting, exercising, or doing household chores, podcasts seamlessly integrate into our daily lives. This accessibility allows content creators to reach a diverse audience, transcending geographical constraints and time zones. As a result, podcasting becomes a bridge that connects people globally, fostering a sense of community among listeners.

Intimate Conversations in Your Ear

Unlike traditional media, podcasts create an intimate connection between hosts and listeners. The conversational nature of this medium makes listeners feel like they are part of a one-on-one dialogue. This intimacy builds trust and loyalty, as listeners develop a personal connection with the voices in their ears. Podcasts, with their ability to convey emotions, stories, and opinions authentically, go beyond the surface-level engagement seen in text-based communication. The authenticity of the human voice provides a unique and personal touch that resonates with audiences in a profound way.

Creativity Unleashed

Podcasting is a playground for creativity. From storytelling to interviews, panel discussions to solo commentary, the format allows for a wide range of creative expression. Content creators can experiment with various styles, formats, and tones, making podcasts a versatile platform for conveying information and entertainment. This creative freedom not only attracts diverse content but also ensures that there is something for everyone, catering to a broad spectrum of interests and preferences.

Niche Communities and Specialized Content

The beauty of podcasting lies in its ability to cater to niche audiences. Whether you’re passionate about hiking, wildlife photography, or birds, there’s a podcast out there tailored just for you. This specialization fosters the formation of tight-knit communities, where enthusiasts can share their interests, insights, and experiences. As a communication tool, podcasting serves as a beacon for niche content, bringing together like-minded individuals and creating a sense of belonging.

If you have questions about my podcasting workshop, Contact me

Gregg McLachlan
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