logo
WorkCabin Creative is about having a genuine connection to conservation and our conservation clients. It's about walking the talk and understanding the language of what we film and produce for organizations big and small. WorkCabin Creative's difference is why leading conservation organizations choose WorkCabin Creative, Ontario, Canada's Conservation Media House.
Let's chat! Call or text me today
(519) 429-3729
gregg@workcabincreative.ca
Follow us

How to Promote Your New Video About Conservation

filmmaker in canada

How to Promote Your New Video About Conservation

Congrats! Your organization has just finished creating a new video about your conservation efforts. So what happens next? Do you post it on Facebook and then watch it die a slow death getting buried deeper and deeper in audiences’ timelines? Or do you simply go through the motions of uploading it to YouTube and come back a week later and wonder why it’s getting just handful of views?

Well here’s the cold hard truth about getting a new video: the hard work is not over once the video is finished. To ensure it is successful, you need to know how to market and promote your environmental video effectively. In this guide, I will provide you with essential tips on how to maximize the success of your new video. From utilizing social media platforms to identifying relevant influencers, you’ll learn how to effectively promote your video and make it stand out from the crowd. Because, hey, that new video cost your organization $$$ and is really good. Don’t let it wither away in anonymity.

Identify Your Audience

In order to effectively market and promote your new conservation video, it is crucial to first identify your target audience. Consider who you want to reach with your message and what kind of impact you hope to make. Are you targeting nature enthusiasts, potential donors, volunteers, or supporters of environmental causes? By understanding who your audience is, you can tailor your marketing efforts to resonate with them and increase the likelihood of engagement. Whether your video focuses on species at risk, habitat restoration, wildlife research, or bird migration, knowing your audience will help you connect with them on a deeper level.

Craft an Attention-Grabbing Title

When it comes to promoting your new video, the title plays a crucial role in grabbing the attention of your target audience. An attention-grabbing title can spark curiosity and compel viewers to click and watch. To make your title stand out, consider incorporating keywords related to your video’s topic, such as fundraising or migration research. Additionally, using power words and intriguing phrases can help create a sense of urgency or excitement. By crafting a compelling title, you can increase the chances of your video being discovered and watched by your intended audience.

Utilize Social Media Platforms

In today’s digital age, social media platforms are invaluable tools for promoting your new video. With millions of users active on platforms like Facebook, Instagram, and Twitter, you have a vast audience at your fingertips. Create accounts on these platforms and share your video with engaging captions and eye-catching thumbnails. Utilize relevant hashtags and join groups or communities related to environmental conservation to increase your reach. Encourage your followers to like, comment, and share your video, which will help increase its visibility and reach a wider audience. Don’t underestimate the power of social media in spreading your message and making your video go viral.

Collaborate with Influencers

Collaborating with influencers can greatly boost the visibility and impact of your new video. Look for influencers in the environmental conservation space who have a large and engaged following. Reach out to them and propose a collaboration where they share your video with their audience. This can lead to increased views, shares, and overall exposure for your video. Make sure to choose influencers whose values align with your message to ensure authenticity and maximize the potential impact. By leveraging the influence of these individuals, you can significantly amplify the reach and effectiveness of your video promotion efforts.

Optimize SEO

To maximize the success of your new video, it is essential to optimize your SEO (Search Engine Optimization). By implementing effective SEO strategies, you can increase the visibility of your video in search engine results and attract more organic traffic. To optimize your video’s SEO, start by conducting keyword research and incorporating relevant keywords in your video title, description, and tags. Additionally, optimize your video’s metadata, such as the thumbnail image and captions. By focusing on SEO, you can ensure that your video is discoverable by your target audience and increase its chances of success.

Utilize Email Marketing

In addition to utilizing social media platforms, email marketing can be a highly effective strategy for promoting your new video. By building an email list of subscribers who are interested in environmental conservation, you can directly reach out to them and share your video. Craft compelling and personalized email campaigns that highlight the importance of your video’s message and include a link for easy access. Use catchy subject lines and engaging visuals to capture your audience’s attention and entice them to click and watch your video. Email marketing allows you to connect with your audience on a more personal level and can greatly contribute to the success of your video promotion efforts.

Measure and Analyze Your Success

Once you have implemented your video promotion strategies, it is crucial to measure and analyze your success. Use analytics tools to track key metrics such as views, likes, comments, and shares. Pay attention to engagement rates and demographics to better understand your audience’s preferences. Evaluate which marketing efforts had the most impact and adjust your strategies accordingly. Did social media platforms drive the most traffic, or did influencer collaborations lead to more views? By analyzing your success, you can learn valuable insights for future video promotions and continue to refine your strategies to maximize your impact.

Gregg McLachlan
Follow me
BOOK YOUR 2024 FILMING DATES TODAYEMAIL GREGG
+ +