How to create better storytelling at home during Covid19
You’re not alone if you are a small business owner stuck at home during Covid19. And you are definitely not alone in being at home and trying to create social media content, especially video content. Our creative processes are definitely being challenged.
Don’t despair. You can still tell your stories from home. And do it well.
Here are five steps to help you get those creative juices flowing again.
Step 1: Who are you making a video for?
This is such a basic step but it is usually overlooked. It’s overlooked because we often think of this question in terms of a giant audience. There is a far better way, and it’s easier for you as the creator. Think of this question in terms of that audience being a single person. Think of the traits of that one person. What do they like? What do they dislike? What emotions are they likely to feel after watching your video? Will they be energized, happy, sad, motivated? Will your video have such an impact that this person will share it, retweet it, repost it, or tell a like-minded friend?
Once you can pinpoint the one ideal person who your video should resonate with, you can proceed to the next step.
Step 2: Plan your content in three parts
You’ve probably heard of the Beginning, Middle and End concept. It still works.
Beginning: Make sure your audience knows what to expect. You need to have a hook in the beginning. You might pose a question? Of course, the answer comes later in the video. This is key to keeping them watching until the end. Suspense works!
Middle: Just like the word implies, this is the heart of your video. Your beginning was all about the hook and introducing a teaser about what is to come. If every video is about an experience or journey, then the middle is when everyone climbs aboard for the purpose that you said the video is about during your beginning.
End: The end is about answering the “So What?” of your video. Use this emphasize your point. It’s also the spot in the video where you remind your audience about what your message is, what this video ultimately taught them, and where they go from here.
Step 3: Use the right location
Getting the right location in your home makes the difference between bad and good video. One of the most common reasons that people will stop watching a video is: 1. Bad audio, and 2. Bad lighting
Choose a window. Put your phone on the window sill. And then sit facing the window and ambient light. Try to avoid direct early morning or evening sunlight.
Beware sounds like ceiling fans, furnaces, or air conditioning that will muddy your audio.
If you have an external microphone for your smartphone, use it. These microphones dramatically improve audio vs using a phone’s built-in microphone.
Step 4: Start filming
Don’t be so obsessed with having a script. It’s not always necessary. You can usually spot script readers. They’re more focused on reading than looking directly at their audience through the camera and connecting eye to eye. Your audience wants to feel connected. And that means you talking to them, not talking and reading a piece of paper pinned to the side. Sure, you may need more than one take to get it right. That’s OK. An even easier solution is to film in segments. And then piece the clips together using your favourite video editing app.
Step 5: Post it
This might seem obvious, but many small business videos created at home right now end up just sitting there saved on a desktop. Why? Because the creator is nervous to put it out there. Don’t be afraid. Audiences are very forgiving. Especially now. They miss you. They want to see you. They don’t care if your video is polished. You don’t need to be perfect. You just need to be you. And with every video you create, each one will get better.