Embed a Conservation Filmmaker With Your Research Teams
If you’ve watched conservation documentaries, you know how engaging and authentic they are at showing people working in the field doing research, monitoring, restoration, etc. These films pull us in, in a deep way, that makes us feel connected to the cause.
Your conservation organization can actually leverage the ‘documentary style’ technique on a smaller scale and smaller budget yet have the same impact on audiences.
Embedding a conservation filmmaker with your field research teams, biologists, and conservation technicians offers an unmatched opportunity to authentically capture the heart — and stories — of your field work.
When a filmmaker is embedded with your team for an hour or two (or longer if you’d like), they witness the challenges, breakthroughs, and daily rhythms firsthand. This immersive narrative approach creates powerful, behind-the-scenes storytelling that resonates deeply with your audience, showing the dedication, passion, and expertise that goes into conservation work.
Showing The Real You
These short behind-the-scenes films and videos become evergreen content for your organization. They have a long lifespan. Use them on your website, marketing, conferences, recruiting, etc. They aren’t meant to be just posted on Facebook and live and die on the timeline in a matter of days like most videos.
And when they are filmed with professional cinema cameras and produced in-studio with pro-grade video production tools, you get very high quality short doc-style mini films that make you stand out from the ocean of low quality choppy smartphone video clips that other oprganizations solely rely exist on.
Unlike staged content, an embedded filmmaker captures genuine moments, making the science and conservation efforts feel relatable and real. Viewers will connect not only to the data but to the people, places, and species you are working to protect, creating an emotional impact that drives support and engagement. With the filmmaker as part of your journey, the story becomes as dynamic as the mission itself, ensuring your message leaves a lasting impression.
A Process That’s More Natural
What really stands out about embedded style film content is that it’s entirely natural. They typically don’t take long to film either — it could be only one hour in the field — because the whole process is highly organic rather than staged. The filming is generally confined to one field task such as restoration planting, water sampling, specific monitoring work, etc. Questions, answers, and any commentary in the field flow freely. It’s not your typical intimidating stand there and talk approach. Instead, the conversations flow as they field work is being done. It’s as if the viewer is right there with you in the field for the experience.
It’s a storytelling filmmaking approach that’s so doable for any conservation organization, big or small.
Is your organization ready to take your viewers into the field with you?
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