logo
WorkCabin Creative is about having a genuine connection to conservation and our conservation clients. It's about walking the talk and understanding the language of what we film and produce for organizations big and small. WorkCabin Creative's difference is why leading conservation organizations choose WorkCabin Creative, Ontario, Canada's Conservation Media House.
Let's chat! Call or text me today
(519) 429-3729
gregg@workcabincreative.ca
Follow us

Five Steps to Planning a Successful Conservation Documentary

Planning a conservation documentary

Five Steps to Planning a Successful Conservation Documentary

Is your organization passionate about the conservation of nature? Of course it is! That’s why a conservation documentary could be a great way to spread awareness and promote the change and actions your organization desires. But how do you go about planning a successful documentary?

Here are five key steps to consider when capturing conservation documentaries on film. With the right research and preparation, you can create an engaging and impactful documentary that can help to make a difference.

Understanding Your Purpose

Ask yourself: what is the main message you want to convey? Are you aiming to raise awareness about a specific environmental issue, highlight the importance of preserving biodiversity, or shed light on endangered species at risk? Understanding your purpose will guide your storytelling and ensure your documentary resonates with your target audience. Consider what you hope to achieve through your film — do you want to inspire action, provoke thought, or educate viewers? By defining your purpose, you can craft a compelling narrative and create a documentary that not only captures the beauty of the natural world but also motivates viewers to make a positive impact.

Researching Your Topic

Dive deep into your topic, exploring the habitats, species, and environmental issues you plan to cover. Who are the experts, conservationists, and local communities who are actively involved in the cause you are passionate about? Conduct interviews to gather valuable insights and personal stories that can add depth to your documentary. Use visual storytelling techniques to convey your message effectively and emotionally connect with your audience. As you research, keep in mind your call to action – what do you want viewers to do after watching your documentary? I call this the emotional after taste. How do you want people to feel after watching the documentary? Knowing the emotional reaction you seek, will shape the direction and focus of your research, ensuring that you gather the necessary information to create a compelling film.

Building Relationships

By connecting with individuals and organisations passionate about the same cause, you can gain valuable insights and access to important resources. Building these relationships not only helps you gather accurate and up-to-date information but also increases the authenticity and credibility of your documentary.

Pre-production Planning

This stage is where you start laying the groundwork for your documentary, ensuring everything is in place for a smooth filming process. Begin by creating a structure for your documentary, including the key points you want to cover and the order in which you want to present them. This will serve as your roadmap during filming, helping you stay focused and organised. Next, consider the logistical aspects of your project, such as budgeting, securing permits (if necessary), releases and permissions, and scheduling interviews or location shoots.

Execution and Post-production

During this phase, you’ll be capturing the footage you need to bring your story to life and transforming it into a compelling film. When filming, it’s important to be adaptable and open-minded. Nature can be unpredictable, so be prepared to adjust your plans and embrace unexpected opportunities that may arise. Once you have gathered all your footage, it’s time to enter the post-production stage. This is where the magic happens as you weave together your footage, interviews, and visuals to create a cohesive and impactful narrative. Select the best shots, create a structure, and ensure the flow of your documentary is smooth and engaging. Add appropriate background music and sound effects to enhance the viewer’s experience. Pay attention to pacing and ensure your film evokes the emotions you want your audience to feel.

Remember, the power of editing lies in its ability to shape your documentary’s message. Make sure your editing choices align with your purpose and effectively convey your conservation story. This is also the stage where you can add any graphics, titles, or animations that can enhance your film’s visual appeal and information.

As you near completion, take the time to seek feedback from trusted individuals who can provide a fresh perspective. This will help you refine your documentary and make any necessary adjustments.

Lastly, when your documentary is complete, consider how you will share it with the world. Think about the platforms and outlets that align with your target audience and purpose. Whether it’s film festivals, online streaming platforms, or grassroots community screenings, make sure your documentary reaches the right people and continues to make an impact.

Gregg McLachlan
Follow me