My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Physical fitness for your writing: Three easy workout routines

Are your sentence lengths starting to feel bloated? Starting to feel like your writing is a steady diet of junk? Maybe it’s time you put your writing through a little physical fitness to trim the fat.

Here are three ways to put your writing through a workout routine. The best part about this routine? No monthly fees. No memberships. No cardio required. No sweat. Sounds like a breeze? Give it a try and measure your results.

Eliminate things from your writing and talking

Thing: An unspecified object or item (Oxford Dictionary)

Want to frustrate your readers or listeners? Tell them about things. Lots of things. Like that thing you did last weekend. Or that thing that drives you crazy. Or maybe it’s a thing you’ve been thinking about doing for months.

Here’s the thing: Unless you elaborate, nobody has a clue about the thing.

10 essential tips for writing

At one time or another, we’re all called upon to write. Maybe it’s a brief summary to an internal manager. Or maybe it’s a news release to partners or customers. Perhaps it’s a corporate newsletter or press release. Whatever the medium, the writing matters.

Here are 10 simple steps to ensure your writing is readable and efficient: