My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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When a social media ‘trainer’ doesn’t use social media….

twitter and facebook in norfolk county ontarioWhen considering social media training, be sure to look at whether the ‘trainer’ actively uses social media. It sounds like an obvious pre-screening move. But it is a step often overlooked. Unfortunately.

Whenever something new comes out, you don’t have to look too far to find somebody hanging out a shingle to offer ‘training’. Learn Twitter! Learn Facebook! Discover LinkedIn! “Hey, we’ll ‘learn’ how to use these,” some hopeful attendees will exclaim.

Social media 101: Norfolk County, Ontario and Twitter hashtags for promotion

Twitter use is still in its infancy here in Norfolk County, Ontario. Tweeters representing municipal government and promotion rarely engage. Organizations don’t do #FF. You’ll even have a tough time  getting the mayor to engage or follow you back.

But there’s another basic oversight that happens every day on Twitter with users here: use of the hashtag #NorfolkCounty is almost non existent. Hopefully that will soon change. I keep trying to promote the use of #NorfolkCounty.

Social media isn’t a costume party. Be YOU

What’s the greatest single piece of advice for anyone using social media? Be yourself. That’s right. Nothing fancy shmancy about that. It’s straightforward.

Too often, people on social media try to create  an online persona that isn’t real. In other words, they come to social media treating it as a costume party. The problem with this approach is that it will all eventually come crashing down. You will be revealed. And not in a good way.

What traditional media can teach us about failing to communicate

I’ve noted an interesting quirk among traditional media today. Circulation and listenership are declining. Resources and staff are being slashed. And yet there are neverending declarations from these institutions about embracing the future and adapting to the hyper-active, social networking era to retain consumers and remain relevant.

Is it actually happening? Nope. There’s lots of talk about doing it. But not a lot of evidence to support it. In the medium to smaller traditional media markets it’s especially apparent.

Never forget, social media is powerful consumer tool too

If someone was talking behind your back, would you want to know who and what they’re saying? Of course you would.

In the online world, of course, this happens every day to organizations and businesses. In the past, most businesses would scan comment boards on the web to see what others are saying about them. Unfortunately, this is unreliable. Most comment boards are really just hatchet-job ‘review’ websites. You know the ones, where disgruntled people and ex-customers fill space with comments slagging a brand. These boards offer a skewed view.

Ontario farm uses Twitter to build relationships, educate consumers

I was asked a great question recently by someone who hadn’t jumped into the social media world of Twitter. Here’s the question: “What do I tweet about?” My answer was simple: “Tweet about what you’re doing at work.” This elicited a humorous response — “People don’t want to know what I do!” — but the point was understood.

If you’re part of an organization and you want to connect with the public and build a relationship, the public needs to understand what you do. We’re not talking about tweeting about having a coffee at Starbucks. Think in terms of the three keys to building your social media character that will, in turn, encourage interaction and relationship-building:

Think tight. Think Twitter

I’m not afraid to admit that I’m a headline reader. Sometimes that’s all I read. If a headline doesn’t grab my attention, I move on to what’s next.

When I do read a story, I’m likely to bail after two paragraphs if there’s nothing worthwhile or my interest is fading.

TweetSnobs: Five signs you’re following one

It’s the one thing that really bugs many people who use social media such as Twitter: How can some people be so unsocial? Hello. Didn’t they get the memo? It’s called social media.

Here are five sure-fire signals that you might be following a TweetSnob and it might be time to hit the unfollow button.

Event-centred approach a great way to get started on social media

Not sure where to begin with Facebook or Twitter? Feeling overwhelmed at the thought of trying to manage an account that tries to capture everything your organization or business does?

The good news is there’s an easier way to get your feet wet and ease into using social media.

Creating an account that is dedicated to one specific event is an easy solution. Plus, it’s a terrific free marketing tool that’s highly viral.