When considering social media training, be sure to look at whether the ‘trainer’ actively uses social media. It sounds like an obvious pre-screening move. But it is a step often overlooked. Unfortunately.
Whenever something new comes out, you don’t have to look too far to find somebody hanging out a shingle to offer ‘training’. Learn Twitter! Learn Facebook! Discover LinkedIn! “Hey, we’ll ‘learn’ how to use these,” some hopeful attendees will exclaim.