My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Social media usernames: Think simple. Think memorable

The other day I found some interesting information that I wanted to pass along to a fellow tweeter. There was just one problem. I couldn’t remember the person’s Twitter handle. It wasn’t memorable. And therein lies a problem with many user accounts on Twitter.

If you have a Twitter or other social media handle like Bobe567Cdn or EelMonkeyElle or HdnXTC89, you are not memorable. You may think your handle is cute. Or it has some special meaning to you. But to the outside world, your username is like a word jumble.

#Fail: 3 stupid things people, organizations and businesses do on Twitter

People, organizations and businesses do a lot of stupid things on Twitter. Where do we start?

How about including the word SEO somewhere in your Twitter username? (By the way, SEO stands for Search Engine Optimization). Or Mortgage. Or some really obscure combo of letters and numbers. Yup. These are bound to get you blocked. Even if you are legit. Way too many spammy tweeters use these in their usernames.

Then there are the goofballs who use their face as their avatar, but their tweets are virtually all based on an RSS feed. Brilliant. This screams “I don’t care about the ‘social’ in social media, but I’m trying to fake it by including my photo!” #fail.