My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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When a social media ‘trainer’ doesn’t use social media….

twitter and facebook in norfolk county ontarioWhen considering social media training, be sure to look at whether the ‘trainer’ actively uses social media. It sounds like an obvious pre-screening move. But it is a step often overlooked. Unfortunately.

Whenever something new comes out, you don’t have to look too far to find somebody hanging out a shingle to offer ‘training’. Learn Twitter! Learn Facebook! Discover LinkedIn! “Hey, we’ll ‘learn’ how to use these,” some hopeful attendees will exclaim.

Social media usernames: Think simple. Think memorable

The other day I found some interesting information that I wanted to pass along to a fellow tweeter. There was just one problem. I couldn’t remember the person’s Twitter handle. It wasn’t memorable. And therein lies a problem with many user accounts on Twitter.

If you have a Twitter or other social media handle like Bobe567Cdn or EelMonkeyElle or HdnXTC89, you are not memorable. You may think your handle is cute. Or it has some special meaning to you. But to the outside world, your username is like a word jumble.