My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Social media allows you to bypass the middleman that is traditional media

Social media gives you and your organization a huge advantage for marketing and advertising today. Gone are those days when you relied on one medium to connect with audiences. Traditional media (radio and newspapers) is no longer your ONLY option.

Facebook TwitterSocial media like Twitter and Facebook allows you to cut out the middleman, or at least, reduce your dependence on it. Radio stations and newspapers have traditionally played the sole middleman role for years. They have built their sales pitch as being your only conduit to reach the masses. Social media changes that. And it does it in a big way. Now, you can be in control.

The benefits of company employees using social media in the workplace

Hopefully, 10 years from now we won’t be debating the merits of employees using social media at their workplaces. Until then, the debate over the risks and rewards continues.

A new survey of 1,400 Chief Financial Officers (CFOs) in the U.S. shows nervousness over social media by employees. Fifty-one per cent of CFOs responded that employees using social media sites such as Twitter and Facebook are wasting time during business hours. Eighteen per cent expressed concern that employees behave unprofessionally while using social media.

Ontario farm uses Twitter to build relationships, educate consumers

I was asked a great question recently by someone who hadn’t jumped into the social media world of Twitter. Here’s the question: “What do I tweet about?” My answer was simple: “Tweet about what you’re doing at work.” This elicited a humorous response — “People don’t want to know what I do!” — but the point was understood.

If you’re part of an organization and you want to connect with the public and build a relationship, the public needs to understand what you do. We’re not talking about tweeting about having a coffee at Starbucks. Think in terms of the three keys to building your social media character that will, in turn, encourage interaction and relationship-building: