Gregg McLachlan, a former journalist and media manager who led a small market daily newspaper to groundbreaking, award-winning national success in Canada against much larger urban competitors, is featured in a Q&A with the...
Have you ever read a story after being interviewed and thought, “Hey, I never meant that!” Or, “that reporter put words in my mouth!” One of the biggest sources of corrections and/or clarifications by media comes as a result of sloppy reporting via paraphrasing. This is often where people feel their thoughts have been inaccurately reported. Reporters create paraphrasing after reviewing their notes, and by recalling conversations with you at the time.
I’ve received hundreds upon hundreds of items in media kits over the years. Everything from food to baseball caps. And pants. Yup. Pants.
Now, don’t ask me to recall what ’cause’ or organization the pants were all about. I can’t remember. All I remember is the khaki wrinkle-free pants. It certainly wasn’t a memorable media kit, unless you needed a pair of pants. I didn’t (wrong waist size and leg length). So I gave them to a co-worker. I gave away dozens of T-shirts over the years too. Today, I use some as dust cloths.