My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Media relations: How to reduce having words put in your mouth

media relationsHave you ever read a story after being interviewed and thought, “Hey, I never meant that!” Or, “that reporter put words in my mouth!” One of the biggest sources of corrections and/or clarifications by media comes as a result of sloppy reporting via paraphrasing.  This is often where people feel their thoughts have been inaccurately reported. Reporters create paraphrasing after reviewing their notes, and by recalling conversations with you at the time.

Thanks for the free pants (+ more ridiculous items in media kits)

I’ve received hundreds upon hundreds of items in media kits over the years. Everything from food to baseball caps. And pants. Yup. Pants.

Pants in a media kitNow, don’t ask me to recall what ’cause’ or organization the pants were all about. I can’t remember. All I remember is the khaki wrinkle-free pants. It certainly wasn’t a memorable media kit, unless you needed a pair of pants. I didn’t (wrong waist size and leg length). So I gave them to a co-worker. I gave away dozens of T-shirts over the years too. Today, I use some as dust cloths.