My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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TweetSnobs: Five signs you’re following one

It’s the one thing that really bugs many people who use social media such as Twitter: How can some people be so unsocial? Hello. Didn’t they get the memo? It’s called social media.

Here are five sure-fire signals that you might be following a TweetSnob and it might be time to hit the unfollow button.

Got e-loyalty? Maybe not. Three issues to consider

E-loyalty is the holy grail of doing business on the web. Some businesses and organizations do it well. Others stumble.

The goal of e-loyalty is getting customers to return to your website over and over again. But it has to be about more than visits. You want customers to do business with you too. That means paying for a service, making a purchase or choosing to donate. The great part about e-loyalty is that it’s a level playing field ~ anyone can compete. Don’t think you’re too small. In fact, small can be a big selling point for e-loyalty. Answer this question: Whom do you have a better personal relationship with: a) the giant big box retailer; or b) the person who operates a small fruit and veggie business?

Why Twitter is better than email

Email or Twitter? What’s better for marketing, communications and building awareness of a brand or cause? I’ve come across, and read many discussions about this topic. One comment I recently read by a published author suggested using social media such as Twitter is futile. Why? Because the belief, the author writes, is that you’re tweeting to people who have no influence within an organization, and therefore cannot make decisions that will affect your bottomline.