My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Social media isn’t a costume party. Be YOU

What’s the greatest single piece of advice for anyone using social media? Be yourself. That’s right. Nothing fancy shmancy about that. It’s straightforward.

Too often, people on social media try to create  an online persona that isn’t real. In other words, they come to social media treating it as a costume party. The problem with this approach is that it will all eventually come crashing down. You will be revealed. And not in a good way.

3 common mistakes made by journalists

Journalists make mistakes. Most will admit this. If humans were perfect you would never see a single typo in any newspaper, or on any TV telecast or radio website. Fact is, when the media deals with tens of thousands of words in a single day, screwups will happen.

The rush to put out a product with depleted staff means you have to assert more effort to be the fact checker. I know, that sounds backwards. But it’s reality today. Fact checking by media ain’t what it used to be.