My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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#ItsOurDonut campaign achieves goal

Gregg's latest campaign project to have Norfolk County, ON become the first community in Canada to proclaim an Official Doughnut achieved success on Dec. 9, 2015. That's when elected officials unanimously voted to make...

Social media 101: Norfolk County, Ontario and Twitter hashtags for promotion

Twitter use is still in its infancy here in Norfolk County, Ontario. Tweeters representing municipal government and promotion rarely engage. Organizations don’t do #FF. You’ll even have a tough time  getting the mayor to engage or follow you back.

But there’s another basic oversight that happens every day on Twitter with users here: use of the hashtag #NorfolkCounty is almost non existent. Hopefully that will soon change. I keep trying to promote the use of #NorfolkCounty.

Social media isn’t a costume party. Be YOU

What’s the greatest single piece of advice for anyone using social media? Be yourself. That’s right. Nothing fancy shmancy about that. It’s straightforward.

Too often, people on social media try to create  an online persona that isn’t real. In other words, they come to social media treating it as a costume party. The problem with this approach is that it will all eventually come crashing down. You will be revealed. And not in a good way.