My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Social media 101: Norfolk County, Ontario and Twitter hashtags for promotion

Twitter use is still in its infancy here in Norfolk County, Ontario. Tweeters representing municipal government and promotion rarely engage. Organizations don’t do #FF. You’ll even have a tough time¬† getting the mayor to engage or follow you back.

But there’s another basic oversight that happens every day on Twitter with users here: use of the hashtag #NorfolkCounty is almost non existent. Hopefully that will soon change. I keep trying to promote the use of #NorfolkCounty.

3 common mistakes made by journalists

Journalists make mistakes. Most will admit this. If humans were perfect you would never see a single typo in any newspaper, or on any TV telecast or radio website. Fact is, when the media deals with tens of thousands of words in a single day, screwups will happen.

The rush to put out a product with depleted staff means you have to assert more effort to be the fact checker. I know, that sounds backwards. But it’s reality today. Fact checking by media ain’t what it used to be.

5 guaranteed ways to harm your media relationship

Cultivating a good working relationship with media is part of getting your stories out to the public. So, how can you quickly harm that relationship? Here are five common ways, if repeated too often, that will send your media relationship toward a divorce:

1. Tell a reporter what notes to take: If the reporter isn’t scribbling in his/her notebook as you’re talking about a particular point, don’t say: “Why aren’t you writing that down! That’s important!” The reporter is simply filtering what you’re saying. That’s why it’s important to know how to sell your information as important so a reporter will want to report about it.