The media release remains a staple of communications for organizations. But you’d cringe if you could see the behind-the-scenes view in media outlets. Blue boxes literally overflow with releases by the end of each day. The piles of paper in each recycling box are dominated by releases. It’s usually a mish-mash of the good, the bad, and the ugly. The good are usually used and then recycled. The bad and the ugly risk a one-way ticket to RecycleVille.