My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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10 reasons your media release sucks

The media release remains a staple of communications for organizations. But you’d cringe if you could see the behind-the-scenes view in media outlets. Blue boxes literally overflow with releases by the end of each day. The piles of paper in each recycling box are dominated by releases. It’s usually a mish-mash of the good, the bad, and the ugly. The good are usually used and then recycled. The bad and the ugly risk a one-way ticket to RecycleVille.

5 guaranteed ways to harm your media relationship

Cultivating a good working relationship with media is part of getting your stories out to the public. So, how can you quickly harm that relationship? Here are five common ways, if repeated too often, that will send your media relationship toward a divorce:

1. Tell a reporter what notes to take: If the reporter isn’t scribbling in his/her notebook as you’re talking about a particular point, don’t say: “Why aren’t you writing that down! That’s important!” The reporter is simply filtering what you’re saying. That’s why it’s important to know how to sell your information as important so a reporter will want to report about it.