My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Media training: The questions you never expect from journalists

If you could be an animal, which animal would you be?
What does the car you drive say about your personality?
If you were in the same position as these people, what would you be saying?

Not sure how to answer these questions? You’re part of a large group of people in politics, nonprofits and companies who aren’t prepared for these types of questions being asked by media.

Three ways to use podcasts in your communications

Don’t worry if you don’t have a ‘radio voice’. Think of podcasting as being a new way to get your message out to internal or external audiences, whether you are a professional radio personality or amateur. Surprisingly, few non-profit organizations and companies are utilizing this technology.

Even you’re not a professional, you can still create professional podcasts with music and voice tracks. It puts the power to make a radio-style show in the palm of your hands with ease never before seen.

Three keys for dealing with stressed out media reporters

Think your life and job is hectic?

The media business is in a state of upheaval. We’re talking major upheaval. Think earthquake-style buckling of newsroom floors, and awards for reporting excellence falling off walls, and you’ll get the picture.

When you’re dealing with media today, you’re faced with many journalists who are stressed, overworked and in a rush. That’s what comes with the territory of working in newsrooms where staff layoffs over the past two years have reduced newsrooms to brittle shells of their former selves.