My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Know your customers. Avoid crapshoot marketing

There certainly is a lot of hullabaloo these days about fancy terms related to building corporate or organizational outreach success. You’ve probably heard many of them. Social media marketing. Customer Relationship Management. Return on investment. Viral marketing. Branding strategy. The list goes on and on.

It’s easy to get excited.

Here’s the truth about all of the above: they all mean squat if you haven’t started with truly understanding who your customers are.

What message is your email signature sending?

How many emails do you send in a day? How many emails do you reply to in a day? Your answer is probably dozens. Followed by dozens more. Now, think of the lost opportunities for marketing yourself. If you’ve just had a Doh! moment, you’re in good company. Email signatures remain one of the easiest yet most overlooked marketing opportunities for job seekers and professionals.

Don’t think you need an email signature? How often do emails get forwarded? Here’s one huge fact we all know: emails are circulated. It’s another reason to make sure your signature is there and goes along with every press of someone’s send button.