My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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What traditional media can teach us about failing to communicate

I’ve noted an interesting quirk among traditional media today. Circulation and listenership are declining. Resources and staff are being slashed. And yet there are neverending declarations from these institutions about embracing the future and adapting to the hyper-active, social networking era to retain consumers and remain relevant.

Is it actually happening? Nope. There’s lots of talk about doing it. But not a lot of evidence to support it. In the medium to smaller traditional media markets it’s especially apparent.

Facebook advice for nonprofits: Manage, manage, manage

A nonprofit client, interested in jumping into social media, is hesitant about using Facebook. The reason for the fear is not misdirected. This nonprofit has seen how a Facebook page can be useful at first, but take a turn for the worse.

What started as a useful ‘support-the-nonprofit’ Facebook page, with many people ‘liking’ the cause, was soon hijacked by people with opposing views. The end result was overwhelming. It became a slamfest against the nonprofit. (I should point out that the Facebook page itself was not started by the nonprofit, but rather by well-intentioned community supporters.)

Event-centred approach a great way to get started on social media

Not sure where to begin with Facebook or Twitter? Feeling overwhelmed at the thought of trying to manage an account that tries to capture everything your organization or business does?

The good news is there’s an easier way to get your feet wet and ease into using social media.

Creating an account that is dedicated to one specific event is an easy solution. Plus, it’s a terrific free marketing tool that’s highly viral.

Five social media gaffes to avoid

There are lots of pitfalls to avoid when using social media. Here are five that stand out for users of Linkedin, Twitter and Facebook.

1. Being impersonal with invites on Linkedin. You have probably received an invitation that reads like this: I’d like to add you to my professional network on LinkedIn. Of course you have. That’s because it’s the stock Linkedin invite. It’s also aimed at nobody in particular. Yet so many people still use it. Most people want to be somebody on Linkedin. If you want to add someone to your network, get personal. Scrap the standard Linkedin invite and write your own. Using the other person’s name would be a great start.

Why every organization, business needs to be on social media

Social media can be a scary place for some organizations and businesses considering whether or not to jump in with both feet. I hear this a lot. “What happens if people start slamming us?” they ask.

My response: “Wouldn’t you want to know they’re slamming you and what they’re saying about you?”

This question is always greeted with a pause. But the eventual answer is usually ‘yes’.

Most people do indeed want to know what’s being said about them, or their organization. It’s why we Google ourselves and organizations all the time. Deep down, we’re curious.