My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Event-centred approach a great way to get started on social media

Not sure where to begin with Facebook or Twitter? Feeling overwhelmed at the thought of trying to manage an account that tries to capture everything your organization or business does?

The good news is there’s an easier way to get your feet wet and ease into using social media.

Creating an account that is dedicated to one specific event is an easy solution. Plus, it’s a terrific free marketing tool that’s highly viral.

Five common mistakes in delivering communications

Everyone makes mistakes. If newspapers were perfect, you would never see a single correction or typo in a story. If television reporters never made a mistake, you would never hear an anchor deliver a retraction regarding an earlier report.

There are many, many mistakes that can be found in communications by organizations and businesses. The best way to improve is by learning from others’ mistakes. Here are five of the most common mistakes I’ve witnessed, and continue to see on a regular basis in corporate and organizational communications: