My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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The most important but forgotten question in marketing

A marketing or communications plan can be like an octopus. There can be lots of tentacles going in many different directions. You jot down notes. You hash out ideas. And you go around and around in meetings that never seem to end.

Almost everyone talks about the first necessary component of marketing anything, be it a product, service or event. That component, of course, would be: Who is the intended target audience?

But here’s the question that is often forgotten when developing any marketing or communication plan: “For us to call this a success, what results are needed?”