My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Media relations: How to reduce having words put in your mouth

media relationsHave you ever read a story after being interviewed and thought, “Hey, I never meant that!” Or, “that reporter put words in my mouth!” One of the biggest sources of corrections and/or clarifications by media comes as a result of sloppy reporting via paraphrasing.  This is often where people feel their thoughts have been inaccurately reported. Reporters create paraphrasing after reviewing their notes, and by recalling conversations with you at the time.