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My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Stuck in social media rut? 10 ways to get back on track

10 ways to get out of a social media rut

Stuck in social media rut? 10 ways to get back on track

We’ve all been through it, the dreaded social media rut. Not knowing what to tweet or post, or write as a status update can be paralyzing. It can also cause you to get off track and post aimlessly just to stay active which is never good.

Here are 10 simple ways to help you get unparalyzed and posting again without missing a day:

1. RECYCLE

This is one of the simplest things you can do. Go back through posts from many months or even years ago. Often there are themes or posts where the wording can be tweaked and posted again as new posts. Remember, your new fans or followers were not with you when you posted years ago, so recycling from the past becomes new posts to new fans.

2. LOOK AT OTHER ACCOUNTS

You have competitors or simply other pages that you like. Look at them. What are they posting? Don’t steal the content. Rather, examine the themes that are being used. It might give you inspiration.

3. CURATE CONTENT

I usually caution most businesses and organizations to be careful about curating content (finding blog posts,  articles, news stories, etc) to share on social media. You want to make sure you are creating your own original content as much as possible. But curating content, especially in times of being in a content-creating funk yourself, can help you get through ruts.

4. USE A NOTE-TAKING APP

One of my go-to tools for on-the-fly jotting down ideas is the phone app Google Keep. When I need inspiration or ideas, I can quickly reference my list. Bingo! I’m good to go with another post!

5. GET ANOTHER VIEW

Yes, this can be hugely helpful! And I’m not saying this because I do this kind of work with businesses and organizations. Having another view of your content and how it’s aligned with your goals can be eye-opening. In fact, it might be the best 30-minute investment you make for improving your social media for the months ahead and your valuable time.

6. BE HONEST! IT STARTS WITH ADMITTING YOUR SOCIAL MEDIA SUCKS! 

For some reason, many businesses and organizations won’t admit their social media is terrible. Maybe it’s a vanity thing. They do social media, but they don’t evaluate their social media for purpose, goals, effectiveness, and how the whole approach is contributing to branding (remember, branding is what audiences think about you). Instead, they are only obsessed with how much Reach they got (Woohoo! Look, we got 3,100 reach on that post!). Before you can get help or fix it yourself, you have to admit you have a problem.

7. CREATE A BRAND INSPIRATION LIST

This is so easy. You follow or like some amazing brands on Facebook, Instagram or Twitter. When you see their content, you not only read it, but you probably talk about it offline too. That means these brands do stuff that works! Create a list of your favourite five brands. And then frequently look at how they approach using social media. You will quickly see they have a strategic purpose and specific content approaches. Get inspired!

8. BE A COMMUNITY CHAMPION

It never gets old to share the love. You are out in the community on a regular basis. Hello! That’s content.

9. STOP OVERTHINKING IT

Often content ideas happen in front of us everyday at work, but we don’t look at them as content ideas. OK, that doesn’t mean a photo of coffee every morning. But it could be the weather, a cat, a new product that has arrived, a note from a customer, something humorous overheard, flowers, cookies, your new shoes (yes, that’s the personality-themed post!). OK, you get the idea. Don’t be so rehearsed with creating content that you begin to look too pre-planned all the time. BTW, it’s that pre-planned obsessiveness that often creates the social media rut in the first place. Being real means spur of the moment too. It’s easy and comes natural once get comfortable with it.

10. MAKE CUSTOMERS THE STARS OF YOUR SHOW

You have some awesome fans and followers on social media. Many are probably customers. You have so many options here to show appreciation and not be salesy, but rather just appreciative. Why do they love the community? Maybe they have a top 3 list they could send you. Are they posting photos on Instagram that can be re-used by you?  The possibilities are endless. But most importantly, you will be getting your community more involved in content creation for your page.

All of us reach a point on social media where we struggle some days or weeks about what to post. You’re not a failure. You’re like all of us. Hopefully these 10 tips can help you get motivated and inspired again.

ABOUT GREGG
Gregg McLachlan is recognized as a leading trainer, marketing rethinker and rural social media strategist who works with small businesses and organizations who want to elevate their social media. His newest conference and workshop talk, 2017 Is Sooooo Yesterday, helps audience understand how social media is evolving and how to stay ahead and be effective. Contact Gregg at gregg@workcabincreative.ca

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