My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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How to be more human on social media

How to be more human on social media

How to be more human on social media

I am always preaching to clients: Stop looking so slick on social media that you look fake.

What I’m really trying to say is sometimes slick looks too slick, if you know what I mean. It looks staged. Your business isn’t like a brochure every day. Yet so many accounts look exactly like that. The brand looks stiff and polished. Way too polished. Eventually, trying to always appear over-the-top professional will look boring on social media. You have to be real on social media. That means letting people into your world to see the real side of your business.

How do you do this?

Selfies. Spur of the moment videos and photos. Humour. These are just a few ideas. Your smartphone can be an instant content creation machine. Just start using it, without trying to position everything and everybody perfectly every time for the flawless perfect photos. Humans have flaws. It’s OK!

Do a communications audit of your past posts on social media. Do they all sound like corporate babblespeak? After a while, that approach begins to transform into blah blah blah blah.

Being human is what keeps your fans coming back. Why? Because they know they’re forming a relationship with a human not a human disguised as a corporate brochure.

How to be human on social media must be a key part of your social media strategy.

Need to take your social media to a whole new level? Let’s talk today. Email me gregg@workcabincreative. I’ve been there and done it for businesses and organizations over and over again.

By Gregg McLachlan
WorkCabin Creative

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