How to be more human on social media
I am always preaching to clients: Stop looking so slick on social media that you look fake.
What I’m really trying to say is sometimes slick looks too slick, if you know what I mean. It looks staged. Your business isn’t like a brochure every day. Yet so many accounts look exactly like that. The brand looks stiff and polished. Way too polished. Eventually, trying to always appear over-the-top professional will look boring on social media. You have to be real on social media. That means letting people into your world to see the real side of your business.
How do you do this?
Selfies. Spur of the moment videos and photos. Humour. These are just a few ideas. Your smartphone can be an instant content creation machine. Just start using it, without trying to position everything and everybody perfectly every time for the flawless perfect photos. Humans have flaws. It’s OK!
Do a communications audit of your past posts on social media. Do they all sound like corporate babblespeak? After a while, that approach begins to transform into blah blah blah blah.
Being human is what keeps your fans coming back. Why? Because they know they’re forming a relationship with a human not a human disguised as a corporate brochure.
How to be human on social media must be a key part of your social media strategy.
Need to take your social media to a whole new level? Let’s talk today. Email me gregg@workcabincreative. I’ve been there and done it for businesses and organizations over and over again.
By Gregg McLachlan