My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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6 reasons not to use a Custom Content Management System for your website

You’re all set to begin exploring options for your new nonprofit, organization or business website. You talk to web design companies. You get quotes. You listen to a variety of speels.

You get bombarded with assurances about how easy it will be to maintain and update your website all by yourself. Most web design companies that you’ve spoken to have mentioned CMS (Content Management Systems). They cite names like WordPress, Drupal and Joomla. These are leading and highly respected open-source platforms used by the overwhelming majority of top design companies to build professional websites.

Resumes: Beware death by bullet points

CPRW Certified Professional Resume Writer Norfolk County Brantford OntarioOne of the big trends in resumes is to use bullet points. Used sparingly, they can help attract eyes to key points. But unfortunately, too many resumes suffer from bullet point overload.

Using bullet points in every section, including profile, skills, education, certifications, job roles, etc., etc., is a sure-fire way to confuse eyes and create visual fatigue fast.Your page can quickly look like it’s promoting polka dots instead of you.

3 important questions to ask yourself when writing letters to government, politicians, officials, media

People who shout in lettersWhen you’re in the media, you get access to many, many letters that people write seeking help or action. They often share these letters with media in hopes of expanding publicity. Many letters are well done. But there are always a bunch filled with so much venom they’re almost toxic.

Over a long media career, I’ve seen many duds that are nothing more than people shouting via a letter.

The worst letters are the personal attack letters. Rarely do these ever accomplish anything. Well, except earn dollars for lawyers. Here are three simple questions to ask yourself the next time you need to write a letter to get the attention of a government official, politician, media, organization, etc:

Writing tips: 10 ways to tighten your copy to produce better media releases, copywriting

Writing tips: How to tight your copywriting and keep readersFirst, let’s ditch a common complaint by some ‘writers’: Tightening copy is not about ‘dumbing down’ your content. You don’t write for yourself. You write for readers. So it’s your readers that matter. Bury your ego and those fancy shmancy words you like to use to impress.  It’s time to make your writing simple. And, of course, more readable.

A slew of long sentences will make your copy difficult to read. Period. Tight copy and short sentences are techniques used by the best copywriters. Want to keep the attention of your readers? Think snappy. Think short. Think tight. Here are 10 tips to tighten your writing.

5 insanely simple tips to make sure your media release headlines don’t suck

Seen any really bad headlines lately in media releases? Oh boy, some are awful. Excruciatingly awful. You can have the best copy in a media release, but if the headline sucks, well, your entire effort is going nowhere fast. Headlines are the enticement or obstacle for getting more of the story to your audience.

In the media business, press releases get thrown in the blue box faster than you can say “Read me, please!” You have 10 seconds or less to grab attention. Your headline either wins you attention, or fails you big time.

Here’s a five-point checklist for creating headlines that make your audience WANT to read the copy beneath!