My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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(519) 429-3729
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Social Media Marketing

Organizations big and small, local and provincewide
hire me because of my experience and know-how.
Don't put your social media in just anybody's hands.
Since 2010, I've built a well-known reputation as a social media leader and coach
Your brand is too valuable to get misled by the many so-called social media 'experts' who now litter the landscape. Far too many have almost no presence on social media themselves, or any substantial work experience. I've been hired by downtown business associations, municipal economic development departments, tourism offices, provincial agencies, small businesses, provincial and national organizations, and been hired as a guest speaker for countless workshops and conferences to provide inspiration and strategy about social media and marketing.

Gregg helped me with understanding Facebook ads. I am now confident and not throwing money out the window and getting fantastic results


Great experience working with Gregg - he understands how rural based groups can succeed utilizing social media tools - the worldwide web may be a big place but with Gregg's help you will know how to take on the world marketplace!


Gregg knows what he's talking about!


One of the most plugged-in Twitter guys we know


I spent 10 days, travelled almost 1000km to three different cities over the past month getting pieces of the social media puzzle while the whole picture was only 100ft away in just 3 hrs

Social media

Specializing in Facebook advertising

Since 2010, I’ve been a recognized leader hired by workshops, conferences, small businesses, provincewide organizations, and many more to talk and coach about using social media advertising, and develop and manage social media advertising both at a local small business level, and for provincewide campaigns. I analyze your market and help you reach the right customers at the right time, in the right place, for the best ad buy. You only get this with someone who has the experience and genuinely knows Facebook advertising inside and out.


Social media

Strategy brings you results

Let’s be clear: Creating a Facebook, Twitter or Instagram page for a client and adding a few posts is NOT a social media strategy. Since 2010, I’ve gained a ton of insights into what works and what doesn’t for developing real content strategies. I know strategy. Because I’ve done it with businesses and organizations over and over again. I learn your business and get you thinking in the right direction to get results with your social media.


Social media
private coaching

One hour or two can make difference

Clients have called me their ‘secret agent’ or ‘ninja’ or other phrases that make me chuckle. Seriously, I’m just happy being known as your ‘social media guy’. I make one-on-one learning social media fun and engaging. Note: We’ll probably laugh a bit too! Every session is about what you want to know or learn. Gain more confidence to move forward on your own. Clients describe these sessions as one of the best marketing investments they’ve ever made.


Channel management,
support, coaching

Real help in your corner

Ask me about my unique bulk hours package, where you use me as needed to help you get the most from your social media. It’s a great deal. Make those hours go by quickly, or use them slowly over time when you have questions or need help. This package isn’t just coaching, though. It can be hands-on. It can be for content creation. It can be for strategy. It’s a super flexible way to get me involved with helping you get better and be better on social media.