My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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10 easy video content ideas for your small business

10 easy video content ideas for your small town business

10 easy video content ideas for your small business

These days, every social media expert from here to Timbuktu is telling businesses, “make more videos!” And businesses are responding, “make videos of what!?”

Well, that’s why I’m writing this post. Businesses need substance, not catch phrases.

Video can seem overwhelming. It’s no different than figuring out what you’ll do for any kind of post. Most of us have, at one time or another, hit a rut (see 10 Ways to Get out of a Social Media Rut) with what to post for regular text and photo posts on social media. Once you get a list of content ideas gathered, you will find creating video content with your smartphone becomes way easier.

Here are 10 simple video content ideas that will keep you on track and creating regular video content that also has variety:

Do an unboxing

If you’ve never heard of unboxing videos, you’re behind on what’s hot, especially on Youtube. When people buy stuff, they create a video of opening the package and revealing their first impressions. Your business receives new products on a regular basis. Bingo! That’s content for unboxing videos.

Demonstrate your products

Often, people need to see how something works before they can be enticed to buy it. So show how something works. Today, you can’t wait until someone comes in to your shop to do that face to face.

Say thanks

Maybe you had a phenomenal event, a phenomenal week, or received a really kind gesture. Talk it up with a video! Saying thanks never ever gets old.

Do a tour of your shop

Using videos to do virtual visits are one of the best ways to help bring people in to your store. How many times have you heard someone say “I’ve walked past here hundreds of times and never came in until today.” There are hundreds more people in your community who do that everyday…. and they still haven’t come in to your store.

Tease an upcoming announcement

Do you have something big coming soon? Steal a page from Hollywood and create short teasers to build up excitement and suspense.

Bring your FAQs to life

Every day, you get questions from customers about your business and your products. Turn them into short videos!

Do storytelling

Chances are you have some pretty good stories about running your business. Many of those stories can probably fall into a theme (ie. good deeds, community service, etc). Doing videos, that all relate to a narrative that you want to emphasize, can help develop a fantastic brand image.

Make your employees the stars

When people come in to your shop, they see employees. Do videos featuring your employees so people get to know them before they come in. It’s one thing to say a standard “Hi” to a store clerk when you walk in to a shop, and a completely different “Hi” to that same employee when you have already got to know them by watching videos. Suddenly, they become more like a neighbour.

Make your customers the stars

You have customers who love your shop! So ask them about doing a very short video. They don’t even need to say many lines. You can start the video, swerve to them briefly, and then wrap up the video. Show the local people who are supporting your business.

Show the making of stuff

Once upon a time, the word handcrafted actually meant something authentic. Now that word has been hijacked by big brands and used on everything from sandwiches to coffee. But don’t despair. You actually do handcraft stuff and you are authentic. So start creating short videos that show what you are handcrafting. Fight the big brand noise about handcrafting with your videos about your real handcrafting.


Based in the woods and working far beyond, Gregg McLachlan is recognized as a leading trainer, professional videographer, creative marketing rethinker and rural social media strategist in southwestern Ontario. He works with small businesses and organizations who want to elevate their branding. He has been a conference and workshop guest speaker for rural downtown business associations, provincial government agencies, municipal economic development departments and tourism organizations, as well as provincial and national nonprofits. His new conference and workshop talk for 2018 is entitled, 2017 Is Sooooo Yesterday, and helps organizations understand how social media is evolving and how to stay ahead and be effective. Contact Gregg at gregg@workcabincreative.ca

Learn more about Your Town Rising, a new initiative co-founded by Leslie and Gregg McLachlan and find out how you can bring them to your town

Comment: 1

  • Tom Burkett
    February 17, 2018 9:19 am

    I think your ideas are outstanding. Furthermore, they are a great launching point for more creative ideas! Can’t wait to read more!

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