10 easy video content ideas for your small business
These days, every social media expert from here to Timbuktu is telling businesses, “make more videos!” And businesses are responding, “make videos of what!?”
Well, that’s why I’m writing this post. Businesses need substance, not catch phrases.
Video can seem overwhelming. It’s no different than figuring out what you’ll do for any kind of post. Most of us have, at one time or another, hit a rut (see 10 Ways to Get out of a Social Media Rut) with what to post for regular text and photo posts on social media. Once you get a list of content ideas gathered, you will find creating video content with your smartphone becomes way easier.
Here are 10 simple video content ideas that will keep you on track and creating regular video content that also has variety:
Do an unboxing
If you’ve never heard of unboxing videos, you’re behind on what’s hot, especially on Youtube. When people buy stuff, they create a video of opening the package and revealing their first impressions. Your business receives new products on a regular basis. Bingo! That’s content for unboxing videos.
Demonstrate your products
Often, people need to see how something works before they can be enticed to buy it. So show how something works. Today, you can’t wait until someone comes in to your shop to do that face to face.
Maybe you had a phenomenal event, a phenomenal week, or received a really kind gesture. Talk it up with a video! Saying thanks never ever gets old.
Do a tour of your shop
Using videos to do virtual visits are one of the best ways to help bring people in to your store. How many times have you heard someone say “I’ve walked past here hundreds of times and never came in until today.” There are hundreds more people in your community who do that everyday…. and they still haven’t come in to your store.
Tease an upcoming announcement
Do you have something big coming soon? Steal a page from Hollywood and create short teasers to build up excitement and suspense.
Bring your FAQs to life
Every day, you get questions from customers about your business and your products. Turn them into short videos!
Chances are you have some pretty good stories about running your business. Many of those stories can probably fall into a theme (ie. good deeds, community service, etc). Doing videos, that all relate to a narrative that you want to emphasize, can help develop a fantastic brand image.
Make your employees the stars
When people come in to your shop, they see employees. Do videos featuring your employees so people get to know them before they come in. It’s one thing to say a standard “Hi” to a store clerk when you walk in to a shop, and a completely different “Hi” to that same employee when you have already got to know them by watching videos. Suddenly, they become more like a neighbour.
Make your customers the stars
You have customers who love your shop! So ask them about doing a very short video. They don’t even need to say many lines. You can start the video, swerve to them briefly, and then wrap up the video. Show the local people who are supporting your business.
Show the making of stuff
Once upon a time, the word handcrafted actually meant something authentic. Now that word has been hijacked by big brands and used on everything from sandwiches to coffee. But don’t despair. You actually do handcraft stuff and you are authentic. So start creating short videos that show what you are handcrafting. Fight the big brand noise about handcrafting with your videos about your real handcrafting.
ABOUT THE AUTHOR
Based in the woods and working far beyond, Gregg McLachlan is recognized as a leading trainer, professional videographer, creative marketing rethinker and rural social media strategist in southwestern Ontario. He works with small businesses and organizations who want to elevate their branding. He has been a conference and workshop guest speaker for rural downtown business associations, provincial government agencies, municipal economic development departments and tourism organizations, as well as provincial and national nonprofits. His new conference and workshop talk for 2018 is entitled, 2017 Is Sooooo Yesterday, and helps organizations understand how social media is evolving and how to stay ahead and be effective. Contact Gregg at firstname.lastname@example.org
Learn more about Your Town Rising, a new initiative co-founded by Leslie and Gregg McLachlan and find out how you can bring them to your town